Diner en Blanc Philadelphia - Public Relations Round Up of Photos and Headlines

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Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Diner en Blanc Philadelphia dazzled the city by popping up on Thursday, August 21, 2014 at the secret location revealed to be the Avenue of the Arts.  This year, it was a sea of white as far as the eye could see as 3,500 guests decked out in the hottest white fashions filled Broad Street from Pine and Chestnut Streets.  Aversa PR and Events was proud to again be the official public relations company for the local installment of this pop-up picnic, viral movement and global phenomenon.  

Special thanks to co-hosts Natanya DiBona and Kayli Moran for including us in one of the city's most memorable events. Their attention to detail, grand vision and love for our city produced an event that will never be forgotten. Congratulations also go out to the 100 volunteers that worked hard to ensure a picture perfect evening.  Finally, special thanks to our entire PR team for 2014, including Lauryn Resotka, Gabbi Townsend, Eri Washington and Dash Sears.  

They say a picture paints a thousand words. Indeed they do when it comes to a truly viral event! This year, thousands of gorgeous photos popped up around the globe on Twitter, Facebook, Pinterest, Instragram, Google+ and other platforms.  Search for the official hashtag #DEBPHL14 as well as #dinerenblanc and #debphl. Thanks to our sister cities around the globe for sharing our images and all of your support!

For a recap of our favorite photos from the night, visit our official album below featuring breathtaking shots from Johanna Austin, Hughe Dillon, Charles Mosteller, Alessandra Nicole, Inna Race, Patrick Hagerty, and our staff photographers.   

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Now in its third year, Diner en Blanc Philadelphia continued to garner interest locally, nationally and internationally. Stories started to go viral 24 hours in advance of the event, and the event trended in Philadelphia for up to 48 hours. Over 100 news stories and mentions included 35 radio and television spots that reached millions of viewers and listeners. Print and online reach nearly doubled that of the year prior, with additional stories to come as we enter September. 

For highlights of photo albums, visit the following: 

Special shout-out to Hugh Dillon from Philly Chit Chat for beautiful photos and great recap of the night's festivities: 

  • Philly Chit Chat - Did I Shoot You? My Diner en Blanc Links and a Few More Photos to Enjoy 

Other highlights include the following - please let us know if we missed your favorite. Post any additional stories in the comments for our review. 

Leading up to the big day, Diner en Blanc Philadelphia dropped by local television studios for a special preview of the magic. Visit below for our favorite shots from the shoots on Fox 29's Good Day Philadelphia and CBS Philly. 

The final destination wasn't the only surprise this year! Co-hosts tapped local talent to design one-of-a-kind fashions for a one-of-a-kind evening.  Check out shots from the initial design consultation and subsequent fittings with Project Runway winner Dom Streater. 

Stay tuned to Facebook and Twitter as the co-hosts roll out the official video for Diner en Blanc Philadelphia, along with time lapse footage, photo booth montages, photo albums and more.  Stay tuned in coming weeks! Until next year, merci and au revoir! 

Mt. Airy Restaurants Celebrate Summer with Weekend Brunch Party

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Mt. Airy Restaurants Celebrate Summer with Weekend Brunch Party

Mt. Airy Brunch Sessions: Four Seasons of Prix-Fixe returns for a summer-themed edition on Saturday, July 12 and Sunday, July 13, 2014. Newly opened Cantina Avenida and Cresheim Valley Grain Exchange will join Earth Bread + Brewery, Geechee Girl Rice Cafe, Cantina Avenida Restaurant, Goat Hollow, Little Jimmie's Bakery Cafe and Trolley Car Diner in offering seasonally-inspired, three course menus for only $16.00 per person. Select restaurants will also open for extended hours, feature live entertainment and/or showcase new specialty cocktails. Before or after brunch, stay for the day with a full menu of family-friendly offerings in Mt. Airy and surrounding towns. For full menus, reservations and listings of events, visit www.gomtairy.com/events/mt-airy-events

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20 Restaurants Go Grill to Grill in Dog Days of Summer Cook-Off by South Street Headhouse District

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20 Restaurants Go Grill to Grill in Dog Days of Summer Cook-Off by South Street Headhouse District

Twenty of the region’s top restaurants and food trucks will go grill-to-grill in the summer’s ultimate hot-dog competition. South Street Headhouse District, in conjunction with Hot Diggity!, will host the 3rd Annual Dog Days of Summer Cook-Off on Saturday, July 19, 2014, from 1:00pm to 4:00pm, under the historic Headhouse Square Shambles (400 Block of South 2nd Street between Lombard and Pine).  Sample the most flavorful, unique and inventive hot dogs while enjoying craft beer, live music, an amateur toppings contest and other summertime fun. VIP passes are $30 and include early access at Noon, a VIP gift and 20 food/drink tickets. General admission is free, with food/drink tickets costing 4/$10 and 15/$30. Funds raised will support the preservation of the historic Headhouse Square Shambles. VIP passes are on sale at dogdays14.eventbrite.com. For updates, follow #DogDays14 @officialsouthst on Twitter.  

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BRU Craft & Wurst Celebrates One Year Anniversary with 39 Lines on Special + Finale Party for Philly Beer Week

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BRÜ Craft & Wurst, 1318 Chestnut Street, saves the best for last with an all-day anniversary bash that coincides with the final day of Philly Beer Week. On Sunday, June 8, 2014, starting at 11:00am, the Midtown Village German bier hall celebrates one year in business with $4 and $5 draft specials on ALL 39 lines. Festivities will also include:  

* Live music with 3Ditty
* Whole roast pig from Chef Andrew Gaspar
* Housemade Sausages
* Free 1 L beer boot giveaways with specials to fill them with (first come, first served)
* $4 cans of Founders All Day IPA
* Keg kill prizes for anyone that orders a beer to kick the Philly Beer Week kegs

“I couldn’t have imagined such a great first year,” said owner Teddy Sourias (who also owns Finn McCool’s Pub). " I personally want to thank our hardworking staff, Midtown Village neighbors, countless regulars and all of our supporters. We couldn't have executed our vision without such a great team behind us."

For more information about BRÜ and a list of other upcoming events, call (215) 800-1079, visit www.bruphilly.com, like www.facebook.com/BRUPhilly and follow @bruphilly on Twitter.  
 

Diner en Blanc Philadelphia Announces Date for 2014 Pop-Up Picnic

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From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 21, 2014, 3,400 guests will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 26th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  

The wait list to secure an official invitation is now open at philadelphia.dînerenblanc.info. As of today, 5,000+ new individuals have added their name to the wait list. The total number of interested parties for the 2014 event grows to 16,000+ people when you add past attendees and those that signed up for the wait list prior to May.

Adding your name to the wait list does not guarantee a spot to Dîner Blanc Philadelphia. It does ensure that wait list members will be notified when slots for the event go on sale in mid-July. Each invitation includes registration for two people. Past registered members of Dîner en Blanc do not have to add their name to the wait list, as they will automatically receive notice of registration going on sale. 

For more information, follow Dîner en Blanc Philadelphia on Facebook and on Twitter (@debphl).
 

 

Diner en Blanc Returns to Philadelphia in Summer of 2014 - Wait List Now Open!

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Diner en Blanc Returns to Philadelphia in Summer of 2014 - Wait List Now Open!

Dîner en Blanc will return to Philadelphia in the summer of 2014 for another evening filled with magic, food, fashion, art and music. Organizers of the pop-up picnic in white will announce the official date in June. In anticipation, the wait list officially opened today (click here). Past and potential guests are invited to an official preview party on Wednesday, June 4, 2014, at Williams-Sonoma in the Bellevue, from 5:00pm to 7:00pm. No RSVP is required for the preview event. 

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East Passyunk Quenches Summertime Thirst with Craft Beer Day and Italian National Day Festival

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East Passyunk Quenches Summertime Thirst with Craft Beer Day and Italian National Day Festival

East Passyunk Avenue Business Improvement District (EPABID) serves up a double dose of summertime fun with two festivals on Sunday, June 1, 2014.  Starting at 11:00 AM, Philly Beer Week kicks off with 15 hours of craft beer events during Craft Beer Day.  East Passyunk restaurants, bars and retailers will present opportunities to meet the brewers, try new craft beers, and enjoy beer-infused and inspired foods.  Starting at 11:00am, Italian National Day Festival “La Festa Della Repubblica” will feature a full day of live music, the grand opening of the  “History of Italian Immigration Museum,” Italian draft and bottled beer specials, outdoor food vendors, kids’ activities and a spaghetti eating contest.  La Festa activities are held on East Passyunk Avenue, between Broad and Moore streets.  Events are held rain or shine.  Admission is free, unless otherwise noted. Food and drinks are pay-as-you-go.  For more information about Craft Beer Day and La Festa visit www.visiteastpassyunk.com, follow @epassyunkave or call (215) 336-1455.

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Philly Phaithful Celebrates World Cup with Collection Launch + Watch Party with Live Breathe Futbol

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World Cup fever is about to sweep the globe! In anticipation, Philly Phaithful (737 N. 4th St) hosts a special launch party for the “World Cup Collection,” by Live Breathe Futbol.  On Friday, May 23, 2014, from 7:00pm to 11:00pm, celebrate the greatest sporting event on the planet with new soccer and World-Cup inspired designs. Compete in a FIFA Tournament on the 16-foot projection wall, plus sip free beer and enjoy free snacks.  Be the first to see the new designs before they launch to the public – plus save on both Live, Breathe, Futbol AND Philly Phaithful merchandise.  

The following day, on Saturday, May 24th, Philly Phaithful teams up again with Live Breathe Futbol for a watch party for the UEFA Champions League Final.  Starting at 2:00pm, catch Real Madrid vs. Atletico Madrid on the big 16-foot screen. Enjoy free beverages, including those with a Spanish twist. Enjoy a second chance to see the new World Cup designs before they launch to the public – plus save on both Live, Breathe, Futbol AND Philly Phaithful merchandise.  

Admission for both events is free (21+), but RSVP is required at www.phillyphaithful.com, info@phillyphaithful.com or (888) 4PHAITH.

Philly Phaithful is a Northern Liberties-based business that specializes in originally designed Philadelphia sports apparel. We offer a wide array of unique designs catered to the Philadelphia sports fan and our line is featured in six stores throughout the region. Since our inception in 2008, we've launched a women's-only brand, Broad Street Broad and opened a Retail Showroom that regularly hosts viewing parties for games on a 16-ft HD screen. Our original shirts have been featured in ESPN the Magazine, Sports Illustrated and Comcast SportsNet, among others. We can be visited online at www.phillyphaithful.com or found on Facebook and Twitter. Real Fans Keep the Phaith.

International House Philadelphia Celebrates the Colors of Brazil During 53rd Global Gala, Art Show and Brazilian BBQ

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International House Philadelphia Celebrates the Colors of Brazil During 53rd Global Gala, Art Show and Brazilian BBQ

International House Philadelphia celebrates the exciting flavors, vibrant colors and rhythmic sounds of Brazil during the 53rd Global Gala: Colors of Brazil, on Saturday, May 17th, at 37th and Chestnut. In conjunction with the Gala, “From Rio to Brotherly Love” art exhibition open now through June. After the Gala, IHP hosts an outdoor Brazilian Barbeque with live music and a Capoeira Show on Saturday, June 14th.  All three events are designed to celebrate a country on the rise with close ties to the Philadelphia region, while raising funds for a special housing scholarship for a resident advisor from Brazil. For more information, or to purchase Gala tickets, call (215) 387-5125, visit ihousephilly.org/globalgala or visit the IHP box office.

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Wale Announced for FREE Hip Hop for Philly Concert During AIDS Education Month

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Wale Announced for FREE Hip Hop for Philly Concert During AIDS Education Month

Philadelphia FIGHT and Children’s Hospital of Philadelphia present the “Hip Hop for Philly” free concert featuring Grammy nominated and chart-topping hip hop artist Wale. Tickets can be obtained only by young people aged 13-24 who receive a free HIV test at any participating agency or one of the Hip Hop for Philly free HIV testing events throughout Philadelphia. For participating testing sites, visit here. For more about AIDS Education Month, visit the official website. 

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