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Its #ThrowbackThursday and Diner En Blanc is right around the corner! Looking for some last minute inspo on how to plan, eat and decorate? Any returning guest can tell you that creating the perfect table spread isn’t always easy. It must be white, portable, and classy of course! Check out some of our favorite works of art from Diner En Blanc 2016.
Read MoreFrom global phenomenon to highly sought-after “secret,” Le Dîner en Blanc returns to Philadelphia on Thursday, August 17, 2017 for an unforgettable evening filled with food, wine, fashion, culture and music. The event expands to 5,200 guests for its sixth edition - making it the largest ever held in the United States.
The summer’s most sought after ‘secret,’ Dîner en Blanc returns to Philadelphia this week at a secret location revealed only minutes before the festivities begin. This très chic picnic, imported from Paris, is part mystery tour, part pop-up feast and part je ne sais quoi. Event will take place RAIN OR SHINE.
Media credentials are available by emailing kory@aversapr.com. Only media who have signed up in advance will receive notification of the event location 30-45 minutes before participants. Reporters and crews are asked to wear white to blend into the artistic nature of the event.
WHEN:
Thursday, August 20, 2015
6:00pm to 7:00pm, Participants gather at meeting spots around the city before heading to final destination
7:00pm, Participants arrive on location, set up picnics
7:30pm (estimated), Guests wave white napkins in tradition that signifies the start of dinner
9:30pm (estimated), 4,500+ sparklers will light up the night to signify the end of dinner and start of dancing
11:00pm, Participants are invited to attend the after party at 1925
WHERE:
Top Secret Location!
The location of the event is kept secret until the very last minute adding excitement and mystic to the evening. Secrecy is key to its success and fun!
WHO:
4,500 guests dressed in white from head to toe
WHY:
Diners will celebrate and re-purpose a highly-visible public space by enjoying an unforgettable evening and partaking in the unexpected. Participants will reconnect with old friends, form new relationships and celebrate a new Philadelphia tradition. Past locations have included JKF Bridge, Logan Circle and Broad Street/Avenue of the Arts.
WHAT:
Culinary and culture enthusiasts dressed in white will converge upon a secret locale for an unforgettable evening of elegance, beauty and magic. Registrants will come prepared with tables, chairs, non-disposal supplies, food and wine. Evening festivities will include napkin waving, sparkler lighting, live music, dancing and dinner as art form.
Launched more than 25 years ago in Paris, Le Dîner en Blanc promotes friendship, elegance, gallantry and a sense of community. Now held in over 60 cities in more than 25 countries around the world, this annual secret affair brings an unforgettable evening of beauty and magic for the all dressed in white foodies and cultural enthusiasts.
Philadelphia's edition of Diner en Blanc is presented by co-hosts Natanya DiBona and Kayli Moran.[DEB PR] Apothic Wine is proud to be the Official Wine Sponsor of the 2015 U.S. Diner en Blanc series. Celebrity Cruises is proud to be the Official Modern Luxury Vacation Partner of the 2015 U.S. Diner en Blanc series.
VISUALS:
- Entertainment to include The Martha Graham Cracker Cabaret, The Canarsie Wobblers and DJ Sabeel Chohan
- Parade of white throughout the city as participants discover the secret event location.
- White-swathed tables, linens and décor appear in artistic roll out in a public space.
- White napkin waving signifying the official start of dinner.
- Sparklers to light up the night towards the close of dinner and signal the opening of the dance floor.
- Interviews will be available with organizers, participants and government officials.
- Visual and musical surprises (past examples include performances by ballet dancers, jazz musicians, drum lines and the Mummers, Ben and Betsy in white with a white horse-drawn carriage, a vintage 1927 Rolls Royce, Carte Blanche Band in front of 30th Street, a painter from the Pennsylvania Academy of Fine Arts, etc.)
PREVIEW IMAGES:
http://bit.ly/dinerenblancphlimages
WEBSITE:
philadelphia.dinerenblanc.info
TWITTER AND INSTAGRAM:
@debphl
HASHTAGS:
#debphl15 #dinerenblanc
# # #
CONTACT:
Kory Aversa
Aversa PR & Events
215-840-9216
kory@aversapr.com
Dîner en Blanc will return to Philadelphia in the summer of 2014 for another evening filled with magic, food, fashion, art and music. Organizers of the pop-up picnic in white will announce the official date in June. In anticipation, the wait list officially opened today (click here). Past and potential guests are invited to an official preview party on Wednesday, June 4, 2014, at Williams-Sonoma in the Bellevue, from 5:00pm to 7:00pm. No RSVP is required for the preview event.
Read More
Get ready to wave those napkins!
Congratulations to the big winner of our very first contest on Aversa PR! Caitlin Gardner has won registration for two to the sold-out "Best of Philly" Diner en Blanc Philadelphia.
Stay tuned to our website, Twitter and Facebook for more surprises, photos and updates about the "party of the year." Thank you to everyone that entered - and to our client Diner en Blanc Philadelphia.
If you didn't get a chance to enter, please make sure to add yourself to our new party and invite list on the contact page. This fall we will host food festivals, tastings, seasonal parties, bar/restaurant openings and so much more. Don't miss the fun!
Viral buzz is building for our client Diner en Blanc Philadelphia! The party of the year returns on Thursday, August 22, 2013 to a secret public space in the city of Philadelphia. This past week, the co-chairs previewed the fashion, food and fun on Fox 29 and MyPHL 17. Registration also opened to last year's registered guests. Next week, final registration phases open to more than 5,000 people on the wait list. As we enter the final home stretch, check out our favorite snapshots from last year. If you aren't on the list, don't get sold out. Add yourself today by clicking here.
Aversa PR specializes in Philadelphia public relations, social media, event planning and nonprofit communications. Award-winning Philly PR agency. Focus on restaurants, bars, neighborhoods, arts, entertainment, small business and non-profits. Representing the biggest names and events in region, including Diner en Blanc, East Passyunk Avenue, South Street Headhouse District, Mt. Airy USA, Fly School Circus Arts, Serrano, Sassafras, Nick's Roast Beef, Eviama Life Spa and more. Request a complimentary consultation today.
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Aversa PR & Events | 1701 South 11th Street | Philadelphia, PA 19148 | 215-840-9216 | @koryaversa
