Media Alert: Global Phenomenon Diner en Blanc Returns to Philadelphia August 20, 2015
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The summer’s most sought after ‘secret,’ Dîner en Blanc returns to Philadelphia this week at a secret location revealed only minutes before the festivities begin. This très chic picnic, imported from Paris, is part mystery tour, part pop-up feast and part je ne sais quoi. Event will take place RAIN OR SHINE.
Media credentials are available by emailing kory@aversapr.com. Only media who have signed up in advance will receive notification of the event location 30-45 minutes before participants. Reporters and crews are asked to wear white to blend into the artistic nature of the event.
WHEN:
Thursday, August 20, 2015
6:00pm to 7:00pm, Participants gather at meeting spots around the city before heading to final destination
7:00pm, Participants arrive on location, set up picnics
7:30pm (estimated), Guests wave white napkins in tradition that signifies the start of dinner
9:30pm (estimated), 4,500+ sparklers will light up the night to signify the end of dinner and start of dancing
11:00pm, Participants are invited to attend the after party at 1925
WHERE:
Top Secret Location!
The location of the event is kept secret until the very last minute adding excitement and mystic to the evening. Secrecy is key to its success and fun!
WHO:
4,500 guests dressed in white from head to toe
WHY:
Diners will celebrate and re-purpose a highly-visible public space by enjoying an unforgettable evening and partaking in the unexpected. Participants will reconnect with old friends, form new relationships and celebrate a new Philadelphia tradition. Past locations have included JKF Bridge, Logan Circle and Broad Street/Avenue of the Arts.
WHAT:
Culinary and culture enthusiasts dressed in white will converge upon a secret locale for an unforgettable evening of elegance, beauty and magic. Registrants will come prepared with tables, chairs, non-disposal supplies, food and wine. Evening festivities will include napkin waving, sparkler lighting, live music, dancing and dinner as art form.
Launched more than 25 years ago in Paris, Le Dîner en Blanc promotes friendship, elegance, gallantry and a sense of community. Now held in over 60 cities in more than 25 countries around the world, this annual secret affair brings an unforgettable evening of beauty and magic for the all dressed in white foodies and cultural enthusiasts.
Philadelphia's edition of Diner en Blanc is presented by co-hosts Natanya DiBona and Kayli Moran.[DEB PR] Apothic Wine is proud to be the Official Wine Sponsor of the 2015 U.S. Diner en Blanc series. Celebrity Cruises is proud to be the Official Modern Luxury Vacation Partner of the 2015 U.S. Diner en Blanc series.
VISUALS:
- Entertainment to include The Martha Graham Cracker Cabaret, The Canarsie Wobblers and DJ Sabeel Chohan
- Parade of white throughout the city as participants discover the secret event location.
- White-swathed tables, linens and décor appear in artistic roll out in a public space.
- White napkin waving signifying the official start of dinner.
- Sparklers to light up the night towards the close of dinner and signal the opening of the dance floor.
- Interviews will be available with organizers, participants and government officials.
- Visual and musical surprises (past examples include performances by ballet dancers, jazz musicians, drum lines and the Mummers, Ben and Betsy in white with a white horse-drawn carriage, a vintage 1927 Rolls Royce, Carte Blanche Band in front of 30th Street, a painter from the Pennsylvania Academy of Fine Arts, etc.)
PREVIEW IMAGES:
http://bit.ly/dinerenblancphlimages
WEBSITE:
philadelphia.dinerenblanc.info
TWITTER AND INSTAGRAM:
@debphl
HASHTAGS:
#debphl15 #dinerenblanc
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CONTACT:
Kory Aversa
Aversa PR & Events
215-840-9216
kory@aversapr.com
