Aversa PR Seeks a Philadelphia PR and Social Media Assistant for East Passyunk Office

Aversa PR & Events seeks an ultra organized, creative and driven multi-tasker to assist with 10+ client accounts that cover arts, neighborhoods, restaurants, theater, entertainment and events. Position is approximately 25-35 hours a week, with potential for growth in hours and rate. 

We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us - including smart and creative results, on a budget, in a timely manner, with measurable results. We're seeking a proven professional with some or all off the following skills: Event administrative experience, day of event staffing and coordination (25% of position) Social media account management and strategy (25% of position) Public relations research, writing, pitching (25% of position) Office assistance, intern management, photo shoots, meetings and planning (25% of position).

Successful candidates will exhibit attention to detail, be excellent communicators, work well under pressure, have a sense of humor, be a team player, pitch in for overall agency activities and be able to generate award-winning messaging on the fly. Experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred.  This is a position ideal for someone with 1-3 years experience in PR and social media management. Dependable transportation at all times is a must as clients require store visits, photo shoots, meetings and event support. Office-based position in South Philadelphia. Please submit a formal cover letter, resume and list of social media samples/handles to hr@aversapr.com. Applications will be considered incomplete without all three elements. No phone calls please. If you have applied in the past feel free to apply again for this new position. For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa @aversapr @phillylovesfun

Grand Opening Photos: Brunch Hot Spot Chhaya Cafe Opens New East Passyunk Location

chhaya café opened its doors to new larger home at 1819 East Passyunk Avenue on Thursday, August 21, 2014. Chef and owner Varnana “V” Beuria brings her passion for delicious coffee and simple flavorful food to a new kitchen doors away from her original restaurant in the heart of Philadelphia’s restaurant row.

chhaya, which means shelter and tranquility, will now offer nearly double the seating but continue to offer an intimate, warm and cozy atmosphere. The breakfast, lunch and brunch menu still focuses on unique waffle preparations, playful twists on classic dishes, rotating entrees and a selection of seasonal weekend brunch specials. The new location will be open seven days a week, operating Monday through Friday from 7:00am to 7:00pm, and Saturday and Sunday from 8:00am to 6:00pm. The kitchen will close daily at 3:30pm.

chhaya’s new space is nearly double in size (1,100 square feet) and features seating for 50 inside and 10 outside. Despite the expansion, the floorplan was designed to provide guests with the same intimate, quiet and tranquil feel of the former space. Beuria wanted the new chhaya to feel more modern, but preserve a warm and cozy feeling. “I used a lot of wood to bring the warmth in, to make it feel intimate even though the dining room will be much larger,” said Beuria.  

Beauria collaborated with Toner Architects on the unique floor plan that provides for dedicated areas for dining, relaxing, laptop use, working, socializing and more.  The final layout was designed to be set up like a bar, not a traditional coffee shop.  Beuria wants guests to communicate and interact with the baristas like a customer does at a bar.  “The centerpiece of the new location will feature a coffee bar with seating in the front for baristas and customers to interact with each other, not just place to order and run,” said Beuria. “Our employees have always had an intimate relationship with customers, and will continue to in the larger space.”

 Other notable features include:

• Floor to ceiling windows have been installed along the storefront, that open out to East Passyunk, framed in Mahogany with tempered glass, seating will feature comfy chairs with a low table, new outlets spaced between seating for customers that wish to plug in
• Laptop area with live edge wood slab with bark, featuring ample electrical outlets for customers to plug in
• Ambrosia Maple tables and chairs handmade by a family friend; other chairs made from dark Walnut
• New floors made from a combination of White Oak from Lancaster county, plus ceramic tile and concrete
• Coffee bar that will feature seating for up to six people, with no outlets to encourage old fashioned conversations, a dessert and food case, and a striking finished wood top
• Pillars covered with creamy off-white plaster inlaid with a lace pattern to add another layer of texture and warmth
• “Windows seats have always been a favorite to customers,” said Beuria. “I expect the new nook with shelves and books and sofas will become a favorite.”

Expanded space also means additional room for chhaya’s art program. Local and regional artists will be able to hang more pieces on the walls, and chhaya will have space host three dimensional pieces.  The art program will be led in-house, with two long-time baristas taking over the program. Details for the opening show are in development.

chhaya’s opening menu is very similar to the current location, with the possibility of small changes. The breakfast, lunch and weekend brunch menu still focus on unique waffle preparations, playful twists on classic dishes, rotating entrees and a selection of seasonal weekend brunch specials. chhaya’s food and drink menus are simple but carefully crafted with a focus on quality ingredients and heartfelt preparation. chhaya pours organic, fair trade coffee that is locally hand-roasted in small batches and delivered to the café weekly.  Now that the new spot is open, chhaya will announce the arrival of late summer and early fall seasonal dishes in the near future.

Down the road, the menu at chhaya may evolve and grow. Beuria will also explore adding later hours, ramping up baked goods, additional vegan and vegetarian offerings, increasing our popular pie of the day program, and some other surprises in the kitchen.

For more information, visit the new www.chhayacafe.com (coming soon), call (215) 465-1000, follow @chhayacafe and like chhaya café on Facebook.

East Passyunk's Flavors of the Avenue Returns with a Top Chef, New Restaurants, VIP Perks and More

Flavors of the Avenue is back and bigger than ever! East Passyunk Avenue Business Improvement District (EPABID) welcomes a record-setting 27 restaurants to South Philadelphia’s largest outdoor food and drink festival on Saturday, April 26, 2014, from 12:00 PM to 4:00 PM.

Enjoy a true taste of East Passyunk as award-winning restaurants and bars offer samples of their signature dishes and drinks under the cover of a big top tent between Morris and Dickinson streets. Exciting debuts this year include Laurel BYOB by Top Chef Nicholas Elmi, plus previews of yet-to-open restaurants Townsend and Brigantessa. Outside the Flavors tent, guests will enjoy a free street festival with vendors and live music. At the Singing Fountain, Crafty Balboa presents the annual April Showers craft market from 12:00pm to 5:00pm. The event is rain or shine. VIP tickets are $50 per person and include early access and special perks.  General admission tickets are $30.  Tickets are on sale today at www.visiteastpassyunk.com/flavors.htm or by calling (215) 336-1455. Save $5.00 off each ticket when purchased before March 19, 2014 at 11:59pm.  The event sold out last year, so act fast!  

In 2014, Flavors of the Avenue will feature more food and drink than ever before from an expanded roster of restaurants that include:

*  Belle Cakery 
*  Birra 
*  Brigantessa (debut)
*  Cantina Los Caballitos 
*  Chiarella's 
*  El Zarape 
*  Fond 
*  Fuel 
*  Garage
*  Ippolito’s
*  Izumi 
*  Laurel BYOB (debut)
*  Le Virtù  
*  Lucky 13 
*  Mamma Maria Ristorante 
*  Marra’s 
*  Ms. Goody Cupcake 
*  Noir 
*  Noord 
*  Paradiso 
*  Plenty
*  POPE (debut)
*  Stateside
*  Stogie Joe’s
*  Townsend (debut)
*  Tre Scalini 
*  Will BYOB 

Four restaurants will make their Flavors debut, including the yet-to-open Brigantessa and Townsend, as well as recently opened Laurel BYOB by Bravo’s Top Chef Nicholas Elmi.  POPE will also join the Flavors fun for the first time this year.

In addition to the above line-up, EPABID Executive Director Renee Gilinger says, “Stay tuned for an exciting surprise announcement. Guest chef? Special collaboration? New restaurant? You’ll have to wait and see!”

Other exciting news for this year includes an extra 100 VIP tickets on sale, bringing the total to 400 for the first time. VIP perks include early access to the main tent, all-day access to a new VIP-only tent sponsored by Beneficial Bank, plus premium menu items, Pollyodd liqueur samples, and Pinnacle Vodka and Bai cocktails.  VIP tickets are $50 each and include access from 12:00pm to 4:00pm.  As of today, more than 50% of VIP tickets are already sold as a result of EPABID’s Top Chef Finale “Twitter Party.”

Free valet parking for VIP ticket holders will make the food fun even easier, courtesy of ParkOps. The valet stand at East Passyunk Avenue at Morris Street will also be open for general admission ticket holders for only $8.00.

General admission tickets are $30 each and include access from 1:00pm to 4:00pm. All tickets are $5.00 off when purchased before 11:59pm on March 19, 2014 at www.visiteastpassyunk.com/flavors.htm. This event is rain or shine.

In conjunction with Flavors of the Avenue, Crafty Balboa will preset April Showers craft market at the Singing Fountain between 12:00pm and 5:00pm.  Crafty Balboa will feature a record-breakig 40 crafters and artisans this year.

Flavors of the Avenue is an annual benefit to raise funds for EPABID’s public safety programs.  Special thanks to our sponsors Olitsky Family Foundation, Aversa PR & Events, Bai, Beneficial Bank, Gold Medal, Origlio Beverage, ParkOps, Philadelphia Weekly, Pinnacle Vodka, Skinny Girl Wine, South Philly Review, Urban Jungle, UBER, Where Magazine and Yelp.

For more information and directions, like East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest, visit www.visiteastpassyunk.com or call 215-336-1455.