Diner en Blanc Philadelphia - Public Relations Round Up of Photos and Headlines

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Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Diner en Blanc Philadelphia dazzled the city by popping up on Thursday, August 21, 2014 at the secret location revealed to be the Avenue of the Arts.  This year, it was a sea of white as far as the eye could see as 3,500 guests decked out in the hottest white fashions filled Broad Street from Pine and Chestnut Streets.  Aversa PR and Events was proud to again be the official public relations company for the local installment of this pop-up picnic, viral movement and global phenomenon.  

Special thanks to co-hosts Natanya DiBona and Kayli Moran for including us in one of the city's most memorable events. Their attention to detail, grand vision and love for our city produced an event that will never be forgotten. Congratulations also go out to the 100 volunteers that worked hard to ensure a picture perfect evening.  Finally, special thanks to our entire PR team for 2014, including Lauryn Resotka, Gabbi Townsend, Eri Washington and Dash Sears.  

They say a picture paints a thousand words. Indeed they do when it comes to a truly viral event! This year, thousands of gorgeous photos popped up around the globe on Twitter, Facebook, Pinterest, Instragram, Google+ and other platforms.  Search for the official hashtag #DEBPHL14 as well as #dinerenblanc and #debphl. Thanks to our sister cities around the globe for sharing our images and all of your support!

For a recap of our favorite photos from the night, visit our official album below featuring breathtaking shots from Johanna Austin, Hughe Dillon, Charles Mosteller, Alessandra Nicole, Inna Race, Patrick Hagerty, and our staff photographers.   

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Now in its third year, Diner en Blanc Philadelphia continued to garner interest locally, nationally and internationally. Stories started to go viral 24 hours in advance of the event, and the event trended in Philadelphia for up to 48 hours. Over 100 news stories and mentions included 35 radio and television spots that reached millions of viewers and listeners. Print and online reach nearly doubled that of the year prior, with additional stories to come as we enter September. 

For highlights of photo albums, visit the following: 

Special shout-out to Hugh Dillon from Philly Chit Chat for beautiful photos and great recap of the night's festivities: 

  • Philly Chit Chat - Did I Shoot You? My Diner en Blanc Links and a Few More Photos to Enjoy 

Other highlights include the following - please let us know if we missed your favorite. Post any additional stories in the comments for our review. 

Leading up to the big day, Diner en Blanc Philadelphia dropped by local television studios for a special preview of the magic. Visit below for our favorite shots from the shoots on Fox 29's Good Day Philadelphia and CBS Philly. 

The final destination wasn't the only surprise this year! Co-hosts tapped local talent to design one-of-a-kind fashions for a one-of-a-kind evening.  Check out shots from the initial design consultation and subsequent fittings with Project Runway winner Dom Streater. 

Stay tuned to Facebook and Twitter as the co-hosts roll out the official video for Diner en Blanc Philadelphia, along with time lapse footage, photo booth montages, photo albums and more.  Stay tuned in coming weeks! Until next year, merci and au revoir! 

Clean Air Council 9th Annual Greenfest Philly Returns to Headhouse Square with Music, Food, Eco Shopping, More

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Clean Air Council 9th Annual Greenfest Philly Returns to Headhouse Square with Music, Food, Eco Shopping, More

Clean Air Council’s 9th Annual Greenfest Philly returns to Headhouse Square (2nd and South Streets) on Sunday, September 7, 2014 from 10:00am to 4:00pm. The tri-state region’s largest environmental festival is bigger than ever with live music, free demos, an outdoor beer garden, organic food and drinks, handmade and green shopping, MOM’s Organic Market Kids’ Corner, a twenty-five foot rock wall, and even edible bugs. Admission is free. Festival “Green Cards” are also on sale at www.greenfestphilly.org for $30 that includes food and drink discounts, a free t-shirt, and eco-friendly swag. For more information, visit the website, call 215-567-4004, and follow @greenfestphilly on Twitter.

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Contest: Win Tickets to SOLD OUT Diner en Blanc Philadelphia

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Photography (c) Sean Corbett of The F Stop

Photography (c) Sean Corbett of The F Stop

Philadelphia's best kept secret will soon be told. We want you to be there for the surprise!  Enter to win registration for two to the sold-out Diner en Blanc Philadelphia. 

After months of viral buzz,  Diner en Blanc will pop-up in Philadelphia on Thursday, August 21, 2014 at a location revealed only minutes before.  Join 3,500 other guests dressed in white for a fairytale evening of food, fashion, dancing, music and magic.  This once-in-a-lifetime event annually celebrates dinner as an artform as guests dine in a unique, unexpected and re-purposed public space.

Aversa PR, the official public relations firm for Diner en Blanc Philadelphia, presents a final chance to win free access for this très chic picnic and Best of Philly winner.  Click here to enter and you could win free registration for two people. All contestants agree by entering that they will abide by the rules and guidelines of Diner en Blanc Philadelphia. All guests must wear white to the event, and bring their own table, chairs, china and food.  

Photography (c) Sean Corbett of The F Stop

Photography (c) Sean Corbett of The F Stop

One winner will be selected by 5:00pm this Friday, August 15, 2014.  The winner will be notified directly and has 24 hours to confirm by email, or an alternate winner will be selected. Once the winner has confirmed, they will be sent the free code for a registration. It is the responsibility of the winner to register themselves using the code.

Entering is simple. Please visit our contact page and fill out your contact information.  Good luck and merci beaucoup! 

Bonus: Not familiar with Diner en Blanc? Get a special preview as @koryaversa @debphl @aversapr Tweet live on Thursday night (August 14, 2014) as we head to Montreal for their grand evening! 

9th Annual East Passyunk Car Show and Street Festival Returns with 140+ Cars, Food, Circus, Music and More

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9th Annual East Passyunk Car Show and Street Festival Returns with 140+ Cars, Food, Circus, Music and More

East Passyunk Avenue Business Improvement District (EPABID) is revving up for the 9th Annual Car Show and Street Festival on Sunday, July 27, 2014, from Noon to 5:00pm, on EPA between Broad and Dickinson streets.  Over 140 muscle, classic, antique, custom and show cars, trucks and motorcycles will line Avenue, with circus performers, street vendors, rack sales, kids’ activities, live music and the Bang! Boom! CRAFT! Show in between.  Wine and dine among the cars as award-winning restaurants and food trucks serve street food and summertime drinks. Admission is FREE for attendees and $15 for cars. The rain date is Sunday, August 3, 2014. For information, visit www.visiteastpassyunk.com, tweet at @epassyunkave and follow #passyunkcarshow.

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Philly Phaithful Announces Father's Day Sale and Series of Free World Cup Viewing Parties

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Philly Phaithful Announces Father's Day Sale and Series of Free World Cup Viewing Parties

Northern Liberties retailer Philly Phaithful (737 N. 4th Street) announces two great promotions for Father's Day and World Cup. For the sports-loving dads, drop by the retail showroom or shop online for 20 percent off when you use promo code "summertime."  Then, break out your red, white and blue to cheer on the USA during the World Cup. Along with apparel partners at Live Breathe Futbol,  announces a series of Viewing Parties for the Group Stages at it's Northern Liberties showroom. Watch the games on a giant 16 foot media wall while you enjoy free craft beer (21 and up) and discounts on all apparel (including LBF's World Cup-inspired collection). In addition, during the USA-Ghana game, Philly Phaithful will host local artist Dan Duffy of Philly Word Art as he creates a one-of-a-kind print LIVE on-site. Duffy's work has been featured across the country and was recently highlighted in a national Gatorade ad featuring Bryce Harper of the Washington Nationals. 

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Diner en Blanc Philadelphia Announces Date for 2014 Pop-Up Picnic

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From global phenomenon to highly sought-after “secret,” Dîner en Blanc returns to Philadelphia this summer for an unforgettable evening of elegance, beauty and magic. On Thursday, August 21, 2014, 3,400 guests will celebrate and re-purpose a highly-visible public space by enjoying a night filled with food, wine, fashion, culture and music.  This très chic picnic, now celebrating its 26th year internationally, is part mystery tour, part pop-up feast and part je ne sais quoi.  

The wait list to secure an official invitation is now open at philadelphia.dînerenblanc.info. As of today, 5,000+ new individuals have added their name to the wait list. The total number of interested parties for the 2014 event grows to 16,000+ people when you add past attendees and those that signed up for the wait list prior to May.

Adding your name to the wait list does not guarantee a spot to Dîner Blanc Philadelphia. It does ensure that wait list members will be notified when slots for the event go on sale in mid-July. Each invitation includes registration for two people. Past registered members of Dîner en Blanc do not have to add their name to the wait list, as they will automatically receive notice of registration going on sale. 

For more information, follow Dîner en Blanc Philadelphia on Facebook and on Twitter (@debphl).
 

 

Diner en Blanc Returns to Philadelphia in Summer of 2014 - Wait List Now Open!

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Diner en Blanc Returns to Philadelphia in Summer of 2014 - Wait List Now Open!

Dîner en Blanc will return to Philadelphia in the summer of 2014 for another evening filled with magic, food, fashion, art and music. Organizers of the pop-up picnic in white will announce the official date in June. In anticipation, the wait list officially opened today (click here). Past and potential guests are invited to an official preview party on Wednesday, June 4, 2014, at Williams-Sonoma in the Bellevue, from 5:00pm to 7:00pm. No RSVP is required for the preview event. 

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Philly Phaithful Celebrates World Cup with Collection Launch + Watch Party with Live Breathe Futbol

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World Cup fever is about to sweep the globe! In anticipation, Philly Phaithful (737 N. 4th St) hosts a special launch party for the “World Cup Collection,” by Live Breathe Futbol.  On Friday, May 23, 2014, from 7:00pm to 11:00pm, celebrate the greatest sporting event on the planet with new soccer and World-Cup inspired designs. Compete in a FIFA Tournament on the 16-foot projection wall, plus sip free beer and enjoy free snacks.  Be the first to see the new designs before they launch to the public – plus save on both Live, Breathe, Futbol AND Philly Phaithful merchandise.  

The following day, on Saturday, May 24th, Philly Phaithful teams up again with Live Breathe Futbol for a watch party for the UEFA Champions League Final.  Starting at 2:00pm, catch Real Madrid vs. Atletico Madrid on the big 16-foot screen. Enjoy free beverages, including those with a Spanish twist. Enjoy a second chance to see the new World Cup designs before they launch to the public – plus save on both Live, Breathe, Futbol AND Philly Phaithful merchandise.  

Admission for both events is free (21+), but RSVP is required at www.phillyphaithful.com, info@phillyphaithful.com or (888) 4PHAITH.

Philly Phaithful is a Northern Liberties-based business that specializes in originally designed Philadelphia sports apparel. We offer a wide array of unique designs catered to the Philadelphia sports fan and our line is featured in six stores throughout the region. Since our inception in 2008, we've launched a women's-only brand, Broad Street Broad and opened a Retail Showroom that regularly hosts viewing parties for games on a 16-ft HD screen. Our original shirts have been featured in ESPN the Magazine, Sports Illustrated and Comcast SportsNet, among others. We can be visited online at www.phillyphaithful.com or found on Facebook and Twitter. Real Fans Keep the Phaith.