East Passyunk's Flavors of the Avenue Returns with a Top Chef, New Restaurants, VIP Perks and More

Flavors of the Avenue is back and bigger than ever! East Passyunk Avenue Business Improvement District (EPABID) welcomes a record-setting 27 restaurants to South Philadelphia’s largest outdoor food and drink festival on Saturday, April 26, 2014, from 12:00 PM to 4:00 PM.

Enjoy a true taste of East Passyunk as award-winning restaurants and bars offer samples of their signature dishes and drinks under the cover of a big top tent between Morris and Dickinson streets. Exciting debuts this year include Laurel BYOB by Top Chef Nicholas Elmi, plus previews of yet-to-open restaurants Townsend and Brigantessa. Outside the Flavors tent, guests will enjoy a free street festival with vendors and live music. At the Singing Fountain, Crafty Balboa presents the annual April Showers craft market from 12:00pm to 5:00pm. The event is rain or shine. VIP tickets are $50 per person and include early access and special perks.  General admission tickets are $30.  Tickets are on sale today at www.visiteastpassyunk.com/flavors.htm or by calling (215) 336-1455. Save $5.00 off each ticket when purchased before March 19, 2014 at 11:59pm.  The event sold out last year, so act fast!  

In 2014, Flavors of the Avenue will feature more food and drink than ever before from an expanded roster of restaurants that include:

*  Belle Cakery 
*  Birra 
*  Brigantessa (debut)
*  Cantina Los Caballitos 
*  Chiarella's 
*  El Zarape 
*  Fond 
*  Fuel 
*  Garage
*  Ippolito’s
*  Izumi 
*  Laurel BYOB (debut)
*  Le Virtù  
*  Lucky 13 
*  Mamma Maria Ristorante 
*  Marra’s 
*  Ms. Goody Cupcake 
*  Noir 
*  Noord 
*  Paradiso 
*  Plenty
*  POPE (debut)
*  Stateside
*  Stogie Joe’s
*  Townsend (debut)
*  Tre Scalini 
*  Will BYOB 

Four restaurants will make their Flavors debut, including the yet-to-open Brigantessa and Townsend, as well as recently opened Laurel BYOB by Bravo’s Top Chef Nicholas Elmi.  POPE will also join the Flavors fun for the first time this year.

In addition to the above line-up, EPABID Executive Director Renee Gilinger says, “Stay tuned for an exciting surprise announcement. Guest chef? Special collaboration? New restaurant? You’ll have to wait and see!”

Other exciting news for this year includes an extra 100 VIP tickets on sale, bringing the total to 400 for the first time. VIP perks include early access to the main tent, all-day access to a new VIP-only tent sponsored by Beneficial Bank, plus premium menu items, Pollyodd liqueur samples, and Pinnacle Vodka and Bai cocktails.  VIP tickets are $50 each and include access from 12:00pm to 4:00pm.  As of today, more than 50% of VIP tickets are already sold as a result of EPABID’s Top Chef Finale “Twitter Party.”

Free valet parking for VIP ticket holders will make the food fun even easier, courtesy of ParkOps. The valet stand at East Passyunk Avenue at Morris Street will also be open for general admission ticket holders for only $8.00.

General admission tickets are $30 each and include access from 1:00pm to 4:00pm. All tickets are $5.00 off when purchased before 11:59pm on March 19, 2014 at www.visiteastpassyunk.com/flavors.htm. This event is rain or shine.

In conjunction with Flavors of the Avenue, Crafty Balboa will preset April Showers craft market at the Singing Fountain between 12:00pm and 5:00pm.  Crafty Balboa will feature a record-breakig 40 crafters and artisans this year.

Flavors of the Avenue is an annual benefit to raise funds for EPABID’s public safety programs.  Special thanks to our sponsors Olitsky Family Foundation, Aversa PR & Events, Bai, Beneficial Bank, Gold Medal, Origlio Beverage, ParkOps, Philadelphia Weekly, Pinnacle Vodka, Skinny Girl Wine, South Philly Review, Urban Jungle, UBER, Where Magazine and Yelp.

For more information and directions, like East Passyunk Avenue on Facebook, follow @epassyunkave on Twitter, pin East Passyunk Avenue on Pinterest, visit www.visiteastpassyunk.com or call 215-336-1455.
 

Philadelphia's Top Picks for St. Patrick's Day: Festivals, Parties, Food, Drink + Going Green

St. Patrick’s inspired fun is about to take over the city’s top neighborhoods. From a new Irish festival, to special dishes in restaurants, to drinks behind the bar, to LGBT adventures, to going green with an eco spa treatment, there’s something for everyone this year. Enjoy Aversa PR's top client picks for the coming weekend! May the luck of the Irish be with you... 

INAUGURAL HEADHOUSE IRISH FESTIVAL 

Head to South Street Headhouse District and celebrate before and after the St. Patrick’s Day Parade on Sunday, March 16th, from 11am to 7pm, with live Irish music, Irish dance performances, classic Irish food, drinks and food under the Shambles (Second Street between Pine and Lombard). Second Street will be closed between Locust and Pine, leaving plenty of room for dancing and partying.

Beer pouring during the festival will include Guinness, Smithwicks, Harp, Magners Irish Cider, Yuengling, and Coors Lite. In keeping with the Irish theme, you’ll also be able to get 2 Gingers Irish Whiskey, Jameson and Fireball shots. Seating will be available to enjoy the many Irish foods including Bangers and Mash, Lamb Stew, Shepherd’s Pie and Corn Beef Quesadillas. Kid friendly fare includes chicken tenders and hot dogs.  Entertainment will include live music from Mark Monahagn Trio, a DJ, Irish dancers and the 2nd street Irish Society Pipes & Drums Brigade (after they head back from the St. Patrick’s Day Parade).Presented by Cavanaugh’s Headhouse and O’Neals Pub.  All ages welcome, 21 to drink. FREE admission.

KISS ME I'M IRISH AND GAY

Join the official Gayborhood St. Patrick’s Day Party at U Bar (1220 Locust Street) with Kiss Me I’m Irish and Gay on Monday, March 17th, from 5:30pm to 8:30pm. Tickets are only $20 at the door and include one free drink, discount drink specials, discount beer specials, complimentary food from Terra, door prizes, a benefit raffle, music and surprises – including some good ole Irish fun and frolic. EVERYBODY is a little bit Irish on St. Patrick's Day so dress in green to win prizes. The event is open to everyone, gays, lesbians, bisexuals, transgenders and family, friends and allies, from 21 to all ages. This annual event benefits City of Hope Philadelphia and QUEERtimes.net.

SERRANO AND TIN ANGEL

Serrano Restaurant and Tin Angel (20 S. Second St.) present a fun-filled weekend with live music, a new flaming drink and Irish food specials – plus special Monday hours. 

At Serrano downstairs, owner Donal McCoy (who hails from Belfast) presents dishes and drinks that celebrate his favorite Irish flavors. 

• Flight Agus Bite – A flight of four that showcases the diversity of Ireland. Enjoy two Irish whiskies (Jamison and Bushmills) from opposite ends of the spectrum, a pour of Harp Lager, paired with a Deconstructed Ulster Fry (Sausage, potato croquette, mushroom, housemade potato and soda bread). 
• Wee Taste Of Ireland Cheese Plate – Three artisan Irish cheese with accompaniments include Cashel Irish Bleu, Cahill’s Irish Porter Cheese a traditional Irish Cheddar. Paired with housemade potato and soda bread. 

At the bar, head bartender Shawn Gormley (past owner PBR in Old City) conspires with McCoy on two special new libations:

• The McIlhatton Manhattan - A classic Manhattan only with a twist – Irish whiskey will be used instead of American, bourbon or Rye. 
• Flaming Irish Potato – This special shot is sure to put on a show by itself as it is lit on fire with unique sparks for a tongue-in-cheek poke at the rotten American candy! Featuring Malibu Coconut Rum, Bailey’s Cream and cinnamon.
• Watch for weekend Harp and Guiness specials at the bar. ​

Upstairs at Tin Angel, on Saturday, March 15th, Don McCloskey returns to the Tin Angel for his annual St. Patrick's Day extravaganza. Tickets are only $12.00. Doors open at 9:30pm, with the show starting at 10:00pm. Don McCloskey is an independent artist based in Brooklyn, NY who infuses folk music with elements of rock, hip-hop, electronica, country, pop and world music. His lyrics often deal with the themes of love, sex, war, spirituality, world religions, American politics, his hometown (Bristol), literature and pop culture. 

On Monday, March 17th, Serrano will open at Noon with the above specials and a full dinner menu. Normally Serrano is dark on Mondays.

SLICE

All three SliCE locations (Rittenhouse, South Philly, South Jersey) bring the luck of the Irish to the love of pizza. On Friday, March 14th, kick-off the weekend with “Free Friday” and find samples of the new “The St. Patrick’s” pie at the end of the rainbow. This new creation features a special family recipe of braised ham and cabbage, bacon and swiss cheese, topped with a spicy mustard. No purchase necessary for pizza samples. The pie will be available through St. Patrick’s Day and until the end of March. During the weekend, watch for in-house deals and special slices to welcome tourists traveling on the Erin Express.

Addresses: Rittenhouse – 1740 Samson Street, 19103South Philly/East Passyunk – 1180 S. 10th Street, 19147South Jersey – 137 Egg Harbor Rd, Washington Township, 08080

NICK'S ROAST BEEF IN OLD CITY

Nick’s Roast Beef in Old City District (16 S. 2nd Street) kicks off a weekend of St. Patrick’s inspired fun – kicking things off early with a special Guinness Benefit on Thursday, March 13th, from 6:30pm to 8:30pm. Support Dennis Leary’s Rescue Me Foundation and earn a chance to win a fireman’s shirt and jacket. Money raised will support local fire houses in Philly’s smallest neighborhoods. Look for beer specials and promos, giveaways and other fun!On Friday, March 14th, Saturday, March 15th and Sunday, March 16th, Nick’s serves as home venue for the Luck of the Irish St. Paddy’s Day Bar Crawl with food and drink specials. Ticket info is found here.On Saturday, March 15th only, Nick’s features a special St. Patrick’s Day Karaoke Party starting at 9pm with Old City Karaoke and DJ Lars Peterson.On Sunday, March 16th, head to Nick’s before or after the St. Patrick’s Day parade for Corned Beef, Cabbage and Potatoes at only $8.99, plus Leprechaun Balls shots featuring Irish Whiskey and Baileys for only $3.00. Bud Light Aluminum Bottles (16 oz) will be specially priced at $4.00. Opens at 11am.On Monday, March 17th, Nick’s opens bright and early at 11am to get your St. Patrick’s Day day-drinking on. Corned Beef, Cabbage and Potatoes, Leprechaun Balls shots and Bud Light Aluminum Bottle special will be served again. For those with empty pockets after the weekend party, Nick’s serves up lunch specials for only $6.95! Day-drinking and lunch starts at 11am.

EVIAMA LIFE SPA

Go green for St. Patrick’s Day with specials at the region’s eco designed and operated spa! Eviama Green Spa and Boutique in Midtown Village (109 S. 13th Street) offers three discounted and specially designed services perfect for the lasses (and leprechauns) to pamper and rejuvenate themselves.

After a long weekend of some wee Irish spirits, detox with a special “Tea and Aromatherapy Wrap” featuring Nettle, Ginger, Holy Basil and Immortelle to get your system humming again. Featuring dry brushing and a special trip to the infrared sauna. For a warm fuzzy place at the end of the rainbow, enjoy a special trip to the infrared sauna without a service for $5.00 off all weekend.Will the luck of the Irish bring spring days ahead? Find out with our Back Work Kansa Wand and Citrus Body Scrub to prepare with strokes from the Kansa wand, exfoliate with aromatherapy blended Himalayan Sea Salts, and finish with one of the enchantingly rich Dr.Hauschka Body Moisturizers.

Finally, luxuriate in the amazing array of Dr.Hauschka formulas through a Dr.Hauschka Classic Treatment. Eviama is an exclusive retailer for this world-wide organic collection. Transition to the new season with your unique inner clock reset. This two hour rhythmical transformation includes lymph brush for the face, aromatherapy, foot soak and rub, head and arm stretches and much more. Plus save at the boutique on Dr. Hauschka shopping.

East Passyunk Hosts Top Chef Finale Tweeting Party for Chef Nicholas Elmi from Laurel

Photo courtesy of Bravo 

Show your ‘Passyunk Pride’ during tonight’s season finale of Top Chef Season 11 featuring Chef Nicholas Elmi from newly opened Laurel (1617 EPA). From 9:00pm to 11:30pm (showtime 10:00pm), East Passyunk Avenue Business Improvement District (EPABID) will host a Twitter party. Stay in during the cold and ice, and join the fun by including @epassyunkave and #passyunk4elmi in your tweets. One Tweeter will win two tickets to sample Laurel’s delicious cuisine during Chef Elmi’s debut at Flavors of the Avenue on Saturday, April 26, 2014. Chef Elmi will be joined by over 20 of his East Passyunk’s colleagues by serving up signature dishes at  South Philadelphia’s largest outdoor food and drink festival. Make sure to save the date for this event that sold out in 2013. Stay tuned for big surprises coming for 2014. Two alternative winners will receive a free limited edition, locally made East Passyunk tote bag. 

Whether you're on Twitter or not, make sure to tune into Bravo at 10:00pm to watch live as we surely won't be able to contain the spoilers on this one! 

Flavors of the Avenue Announced for Saturday April 26, 2014

Want even more from our nationally-loved East Passyunk stars? Visit and interact with our newly launched Pinterest board featuring Chef Elmi, the Super Bowl Gecko, Alicia DiMichele (Addiction Boutique) from this season of VH1 Mob Wives and more.

For more about Chef Elmi and Laurel follow @nicholaselmi @laurelepx on Twitter and visit www.restaurantlaurel.com. For More info about Flavors of the Avenue, visit www.visiteastpassyunk.com or call 215-336-1455.

Aversa PR Seeks PR and Social Media Assistant - Philadelphia Job Opening

Aversa PR is expanding! There are currently Philadelphia job openings for PR and Event Assistant and a Special Events Administrative Assistant to work out of the Aversa PR office at 12th and East Passyunk. Please see below for application instructions. Make sure to list the job title in the email subject line. Thank you! 

PR and Social Media Assistant 
Aversa PR - Philadelphia, PA and South Jersey

Aversa PR & Events seeks an ultra organized, creative and driven multi-tasker to assist with 20+ client accounts that cover retail, fashion, beauty, food, neighborhoods, tourism and much more. We work with small business owners, entrepreneurs and nonprofit leaders that expect the best from us - including smart and creative results, on a budget, in a timely manner, with measurable results. We're seeking a proven professional with some or all off the following skills: 

• Event administrative experience, day of event staffing and coordination (25% of position)
• Social media account management and strategy (25% of position)
• Public relations research, writing, pitching (25% of position)
• Office assistance, intern management, photo shoots, meetings and planning (25% of position)

Successful candidates will exhibit attention to detail, be excellent communicators, work well under pressure, have a sense of humor, be a team player, pitch in for overall agency activities and be able to generate award-winning messaging on the fly. 

Proven experience in managing social media accounts (Twitter, Facebook, Instagram, Pinterest) preferred. This is a new starter contractor position with up to 20-30 hours per week, with option to grow position in future. Dependable transportation at all times is a must as clients require store visits, photo shoots, meetings and event support. Office-based position in South Philadelphia.

Please submit a formal cover letter, resume and list of social media samples/handles to hr@aversapr.com. Applications will be considered incomplete without all three elements. No phone calls please. If you have applied in the past feel free to apply again for this new position. 

For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa @aversapr @phillylovesfun 

Special Event Assistant - Temporary
Aversa PR - Philadelphia, PA and South Jersey

Aversa PR & Events seeks an ultra organized, creative and driven multi-tasker to assist with coordination of a large event planning project. Work begins in February and continues through the end of April. Duties will include attending meetings, intake for volunteers, volunteer coordination, simple design of flyers, creation of day-of-event documents, planning event logistics, returning inquiries, outreach to nonprofit partners, distribution of flyers, management of interns, agency team projects, other administrative duties.

Successful candidates will exhibit attention to detail, be excellent communicators, have amazing follow-up, be self-directed, work well under pressure, have a sense of humor and have the ability to closely follow directions. 

This is a new temporary position that could turn into additional hours or could result in additional projects on a case-by-case basis. Dependable transportation at all times is a must. Office-based position in South Philadelphia and Center City. Approximately 10-15 hours per week, until final two weeks before the event. At that time, position jumps to 20-25 hours. 

Please submit a formal cover letter, resume and references to hr@aversapr.com. Applications will be considered incomplete without all three elements. No phone calls please. If you have applied in the past feel free to apply again for this new position.  

For more information about us and our company, visit www.aversapr.com or follow us on Twitter at @koryaversa @aversapr @phillylovesfun