Media Alert: 23rd Street Armory Transforms Into Region's Largest Oktoberfest for Columbus Day Weekend
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WHAT:
23rd Street Armory Oktoberfest by Brauhaus Schmitz
WHEN:
Friday, October 7, 2016, 7:00pm to 11:00pm
Saturday, October 8, 2016, 1:00pm to 5:00pm
Saturday, October 8, 2016, 7:00pm to 11:00pm
Sunday, October 9, 2016, 12:00pm to 4:00pm
Sunday, October 9, 2016, 6:00pm to 10:00pm
WHERE:
23rd Street Armory - 22 South 23rd Street Philadelphia, PA
SUMMARY:
Happening over Columbus Day Weekend; October 7th, 8th & 9th we will decorate the 23rd Street Armory fortress-like structure in West Center City to mimic an authentic Munich festival tent. The 16,000 square foot space will be decked out with Bavarian blue & white ceilings, authentic festival tables and benches imported from Germany, as well as a lofted stage area for musical acts, which will include the Alex Meixner Band, Brauhaus regulars The Heimatklange Band and Bavarski.
PHOTOS OF SET-UP THIS WEEK:
KEG TAPPINGS:
An Oktoberfest keg will be tapped at the start of each session within the first 20 minutes of the session starting. Each session also features live music and dancers for visual opportunities.
WHY:
Due to success of the annual South Street Oktoberfest, Brauhaus Schmitz launches a new festival. With so much German history and culture in Philadelphia, owner Doug Hager saw an opportunity to bring a traditional Munich festival to the city of brotherly love. Philadelphia recently became the official Sister-City of Frankfurt.
“We have seven years of experience from South Street Oktoberfest in hosting tens of thousands of guests for the city’s most well-known celebration,” said Brauhaus owner Doug Hager. “We reach capacity every year and had no room to grow our South Street event. We also wanted to challenge ourselves by creating a brand-new, three-day, truly unique experience. With its 16,000 square feet and 30 foot ceilings the vision was clear the first time I walked into the space. We are also able to rent it a full week ahead of our event giving us ample time to decorate it as needed."
CHARITY PARTNER:
Volunteers of America will benefit from the 23rd Street Armory Oktoberfest raffle - as well as fundraising sales forSunday sessions. For more about them: https://www.voa.org/
MEDIA CHECK-IN:
Media should check-in and follow signs for VIP check-in and ask for Vanessa Beahn. Aversa PR will be on site forFriday 7:00pm to 11:00pm session, as well as Saturday 1:00pm to 5:00pm.
AERIAL ACCESS:
Access above the Oktoberfest floor with a birds eye view of the entire festival will be available during the weekend, pending music and scheduled activities. Please email or call Kory 215-840-9216 to confirm in advance, or see Vanessa at the media check-in.
PROMO PHOTOS:
MORE INFO:
http://brauhausschmitzoktoberfest.com/
@brauhausschmitz on Twitter and Instagram
Brauhaus Schmitz on Facebook
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CONTACT:
Kory Aversa
Aversa PR & Events
215-840-9216
(Due to music, don’t hesitate to text as well as call)
kory@aversapr.com
ALT CONTACT:
Vanessa Beahn, Director of Events & Marketing
Brauhaus Schmitz
(267) 909-8814
brauhausevents@gmail.com
