Parx Interactive, Digital Media, Pennsylvania

Parx, one of the leading mobile casinos and sportsbooks in Pennsylvania, announced that Natalie Egenolf has joined the Parx Interactive team as part of their new digital media division launch. Egenolf, who has successfully cultivated one of the most engaged audiences in sports and beyond in the Philadelphia market, will help with Parx’s content creation strategy. Parx also announced Philadelphia-based Dei Lynam, who has covered the NBA for the past 25 years for Comcast Sportsnet, beginning as a 76ers sideline reporter and studio host and later Sixers pre and post game analyst, has also joined the team. In addition to Egenolf and Lynam, Parx has also added Sam Wilson, who recently worked at 97.5 The Fanatic and she currently hosts the television show “Down the Line with Charlie & Bo” airing on NBC Sports Philadelphia.

Parx sees the massive immediate and future opportunity surrounding the integration of sports content and sports betting.

“Sports betting and sports content and digital media are converging into one medium,” said Senior Vice President of Parx iGaming and Sports Matthew Cullen. “We are excited to introduce and roll out this newly formed digital media division, which won’t be just sports, but will also include lifestyle-driven content that people can experience around the Parx Interactive brand. We are excited to have Natalie leading the effort as we launch this first of its kind digital media division. Natalie’s proven history with her on-brand social media and her success in traditional media in this market, made her the perfect person to lead this new venture.”

“Over the last 24 months, the sports media landscape has changed. Sports betting has integrated into everyday sports content," said Egenolf. “Parx is the number one casino brand in the market and I’ve seen their growth and execution firsthand. After learning about their digital media strategy along with their national rollout plans, I knew this was an opportunity where I can contribute right away to take advantage of this growing market. This is such a natural fit for me as I will produce sports-focused content, but also have creative autonomy as well. We will roll out daily sports content and lifestyle pieces, as well as produce long-form digital content and original podcasts across all of the Parx platforms. We plan to inform, captivate, and entertain our audiences, not just hit viewers over the head with betting odds.”

As part of Parx’s media division rollout, Parx will emphasize a variety of content from a wide-range of contributors that will soon be announced.

“Building out a strong team of contributors, who are established personalities in this market, is key to our success," said Senior Director of Parx Interactive Marketing Gil Bushkin. "We are at such an exciting point as we rolled out our mobile sportsbook in Michigan late last week and we think this content model joining sports media and sports betting is vital to grow our brand well beyond the Philadelphia market."

ABOUT PARX INTERACTIVE®

Parx Interactive® is a wholly owned subsidiary of Greenwood Gaming & Entertainment and features retail sports betting with a 7,500 square foot world-class sportsbook at Parx Casino. Parx Interactive operates best in class iGaming and online/mobile first sports betting products in Pennsylvania and New Jersey and recently launched products in Michigan. For more information on Parx Interactive®, visit www.parxcasino.com. Follow on social at @parxsportsbook on Twitter and Instagram.