manayunk, manayunk arts fest, main street manayunk — Main street manayunk

Manayunk Development Corporation announces an exciting new immersive and interactive addition to the 37th Annual Manayunk Arts Festival this weekend. On day one of the festival, Saturday, June 27th, Carrera's Drive Your Story 70th Anniversary Activation will stop by Philly on its national tour. They will host an epic paint battle in the middle of Main Street Manayunk between two of our most talented and famous local artists, Jenna Morello and Alloyius McIlwaine.

Drive Your Story is Carrera’s live 70th anniversary activation, built to bring together art, speed, and self-expression across seven cities. At each stop, two local artists compete live by transforming a vintage Carrera car, turning each event into a city-specific moment tied to the brand’s legacy and culture. Each city selects one winning artist, and every city winner moves on to the national vote on CarreraWorld.com. The tour builds awareness, drives traffic, and connects the in-person event experience with digital voting, content, and the full Carrera story.

Art. Speed. Self-Expression.

The Carrera Paint My Ride Tour is a live, immersive platform celebrating Carrera's 70th anniversary. Spanning seven cities, each representing a decade of Carrera's legacy, the tour brings the brand's history to life through culture and creativity.

Two Artists. One Car. One Winner.

In every city, two local artists go head to head, transforming a single vintage car with their own distinct vision in real time. The crowd decides the winner on site. Each city champion advances to a national vote on CarreraWorld.com.

Since 1956. A Statement Brand.

Synonymous with pioneering design and outstanding quality — Carrera is a statement brand for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.

WHO ARE THE LOCAL ARTISTS?
Jenna Morello and Alloyius McIlwaine

GENERAL INFO ABOUT MANAYUNK ARTS FESTIVAL:
Manayunk Development Corporation is excited to celebrate the 37th Annual Manayunk Arts Festival on Saturday, June 27, 2026 from 11:00 am to 7:00 pm and Sunday, June 28, 2026 from 11:00 am to 5:00 pm. The tradition of being the tri-state area’s largest outdoor juried art festival - and the largest in Pennsylvania - will continue as Main Street hosts approximately 300 different local and nationally known artists and crafters.

This year, the Manayunk Arts Festival is embracing a fresh vibe aimed at younger audiences, with activations like Baby Face Studios student sales, the Emerging Artists tent, and quirky pop-up experiences like the Funk Shop by Lucky’s Last Chance - bringing new energy and a contemporary feel to this historic event.

Art and the Manayunk Arts Festival itself is always evolving, showcasing exciting new artists alongside many longtime favorites that festivalgoers have come to love.

Over 100,000 collectors, buyers, browsers and designers visit Main Street for this iconic event. In addition to art and crafts, visitors can enjoy food and drink vendors, merchant specials, live art demonstrations, and much more.

ABOUT CARRERA AND THEIR NATIONAL CAMPAIGN:
For Spring Summer 2026, Carrera Eyewear unveils its new global advertising campaign, celebrating individuality, confidence and the courage to forge one’s own path. Centered around the concept “DRIVE YOUR STORY” the campaign invites individuals to embrace their identity and live life on their own terms: a philosophy that has defined Carrera Eyewear since its origins.

More than just eyewear, Carrera represents a mindset: the determination to move forward, challenge conventions and express personality with authenticity. The SS26 campaign captures this attitude through a series of bold and cinematic visuals where style, movement and character take center stage. A visual narrative of bold individuality Shot in the vibrant coastal city of Marseille, the campaign captures the energy and authenticity of one of the Mediterranean’s most dynamic locations.

The city’s mix of raw architecture, seaside landscapes and urban character creates the perfect backdrop for Carrera’s bold identity. The imagery blends natural light, coastal views and modern urban settings, reflecting a lifestyle driven by movement, freedom and individuality. Marseille becomes more than just a location: it embodies the spirit of the campaign, spontaneous, confident and unapologetically authentic.

The campaign presents a dynamic mix of sun and optical styles for men and women, highlighting Carrera’s distinctive design language through contemporary storytelling.