Diner en Blanc Philadelphia - Public Relations Round Up of Photos and Headlines

Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Fox 29's Mike Jerrick and Alex Holley, Photo by Al B For 

Diner en Blanc Philadelphia dazzled the city by popping up on Thursday, August 21, 2014 at the secret location revealed to be the Avenue of the Arts.  This year, it was a sea of white as far as the eye could see as 3,500 guests decked out in the hottest white fashions filled Broad Street from Pine and Chestnut Streets.  Aversa PR and Events was proud to again be the official public relations company for the local installment of this pop-up picnic, viral movement and global phenomenon.  

Special thanks to co-hosts Natanya DiBona and Kayli Moran for including us in one of the city's most memorable events. Their attention to detail, grand vision and love for our city produced an event that will never be forgotten. Congratulations also go out to the 100 volunteers that worked hard to ensure a picture perfect evening.  Finally, special thanks to our entire PR team for 2014, including Lauryn Resotka, Gabbi Townsend, Eri Washington and Dash Sears.  

They say a picture paints a thousand words. Indeed they do when it comes to a truly viral event! This year, thousands of gorgeous photos popped up around the globe on Twitter, Facebook, Pinterest, Instragram, Google+ and other platforms.  Search for the official hashtag #DEBPHL14 as well as #dinerenblanc and #debphl. Thanks to our sister cities around the globe for sharing our images and all of your support!

For a recap of our favorite photos from the night, visit our official album below featuring breathtaking shots from Johanna Austin, Hughe DillonCharles Mosteller, Alessandra NicoleInna Race, Patrick Hagerty, and our staff photographers.   

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Now in its third year, Diner en Blanc Philadelphia continued to garner interest locally, nationally and internationally. Stories started to go viral 24 hours in advance of the event, and the event trended in Philadelphia for up to 48 hours. Over 100 news stories and mentions included 35 radio and television spots that reached millions of viewers and listeners. Print and online reach nearly doubled that of the year prior, with additional stories to come as we enter September. 

For highlights of photo albums, visit the following: 

Special shout-out to Hugh Dillon from Philly Chit Chat for beautiful photos and great recap of the night's festivities: 

  • Philly Chit Chat - Did I Shoot You? My Diner en Blanc Links and a Few More Photos to Enjoy 

Other highlights include the following - please let us know if we missed your favorite. Post any additional stories in the comments for our review. 

Leading up to the big day, Diner en Blanc Philadelphia dropped by local television studios for a special preview of the magic. Visit below for our favorite shots from the shoots on Fox 29's Good Day Philadelphia and CBS Philly. 

The final destination wasn't the only surprise this year! Co-hosts tapped local talent to design one-of-a-kind fashions for a one-of-a-kind evening.  Check out shots from the initial design consultation and subsequent fittings with Project Runway winner Dom Streater. 

Stay tuned to Facebook and Twitter as the co-hosts roll out the official video for Diner en Blanc Philadelphia, along with time lapse footage, photo booth montages, photo albums and more.  Stay tuned in coming weeks! Until next year, merci and au revoir! 

Contest: Win Tickets to SOLD OUT Diner en Blanc Philadelphia

Photography (c) Sean Corbett of   The F Stop

Photography (c) Sean Corbett of The F Stop

Philadelphia's best kept secret will soon be told. We want you to be there for the surprise!  Enter to win registration for two to the sold-out Diner en Blanc Philadelphia

After months of viral buzz,  Diner en Blanc will pop-up in Philadelphia on Thursday, August 21, 2014 at a location revealed only minutes before.  Join 3,500 other guests dressed in white for a fairytale evening of food, fashion, dancing, music and magic.  This once-in-a-lifetime event annually celebrates dinner as an artform as guests dine in a unique, unexpected and re-purposed public space.

Aversa PR, the official public relations firm for Diner en Blanc Philadelphia, presents a final chance to win free access for this très chic picnic and Best of Philly winner.  Click here to enter and you could win free registration for two people. All contestants agree by entering that they will abide by the rules and guidelines of Diner en Blanc Philadelphia. All guests must wear white to the event, and bring their own table, chairs, china and food.  

Photography (c) Sean Corbett of   The F Stop

Photography (c) Sean Corbett of The F Stop

One winner will be selected by 5:00pm this Friday, August 15, 2014.  The winner will be notified directly and has 24 hours to confirm by email, or an alternate winner will be selected. Once the winner has confirmed, they will be sent the free code for a registration. It is the responsibility of the winner to register themselves using the code.

Entering is simple. Please visit our contact page and fill out your contact information.  Good luck and merci beaucoup! 

Bonus: Not familiar with Diner en Blanc? Get a special preview as @koryaversa @debphl @aversapr Tweet live on Thursday night (August 14, 2014) as we head to Montreal for their grand evening! 

Winner Announced in Diner en Blanc Philadelphia Contest

Get ready to wave those napkins! 

Get ready to wave those napkins! 

Congratulations to the big winner of our very first contest on Aversa PR! Caitlin Gardner has won registration for two to the sold-out "Best of Philly" Diner en Blanc Philadelphia.

Stay tuned to our website, Twitter and Facebook for more surprises, photos and updates about the "party of the year."  Thank you to everyone that entered - and to our client Diner en Blanc Philadelphia. 

If you didn't get a chance to enter, please make sure to add yourself to our new party and invite list on the contact page. This fall we will host food festivals, tastings, seasonal parties, bar/restaurant openings and so much more. Don't miss the fun!